HSMAI ROC will prepare attendees to fuel their company’s recovery, elevate their leadership and business acumen (and that of their teams), anticipate and respond to headwinds, and drive profit throughout the customer journey.

HSMAI ROC has been where hotel revenue leaders unite for education, collaboration, and innovation for almost two decades. There has never been a greater need to gather around these pillars than today.

The conference will be live, in-person and is organized by HSMAI’s Revenue Optimization Advisory Board.