Join us for an enlightening one-hour session with industry expert Holly Zoba. This presentation, titled "Harnessing AI for Growth: Strategies for Hotel Sales and Marketing Leaders," will delve into the dynamic world of artificial intelligence and its transformative impact on hotel sales and marketing. Discover innovative ways to leverage AI in growing your sales and engagement strategies. This session is designed to provide you with practical insights and actionable techniques to stay ahead in the ever-evolving hospitality industry.
Learning Objectives:
· Understanding AI Basics: Gain a fundamental understanding of artificial intelligence and how it applies to the hospitality sector, particularly in sales and marketing.
· Sales Growth through AI: Learn how to use AI-driven tools and strategies to increase your client base effectively. We will cover ChatGPT, Bard with Gemini Pro and Snov.io
· Automated lead nurturing - you will get the best results with multiple touchpoints - but who has time for that? AI can help and we will show you how.
· Data-Driven Decision Making: Understand how to harness the power of AI for insightful data analysis, helping in making informed decisions that can lead to growth and success.
· Future Trends and Adaptation: Get insights into the future trends of AI in hospitality and how to adapt these evolving technologies for sustained growth and competitiveness.
ADDITIONAL RESOURCES FROM HOLLY
Holly co-authored the HSMAI CHDM study guide with Dan Wacksman, a member of the HSMAI Hawaii Board. This guide is designed to help you achieve the HSMAI CHDM certification.
https://americas.hsmai.org/certification/certified-hospitality-digital-marketer-chdm/
Holly also offers a course through hotelBschool.
Modern Prospecting for Hotels
If you would like to learn new approaches to discovering new business segments, finding new prospects, reaching out effectively to those prospects so they respond to you, this is your course.
https://hotelbschool.com/product/modern-prospecting-for-hotels/